Archive for April, 2008

Are You Over-Optimizing Your Pages?

Sunday, April 20th, 2008

If you’ve been studying dozens of ‘Search Engine Optimization’ techniques and applying them to your web pages, chances are that you are over-doing it. Like a lot of things on the web, what is true today was not true a few months or years ago. Have you been building web-sites for 2, 3 or more years? If you learned how to optimize your pages for highest rankings in Google, Yahoo, MSN, AOL, ASK and so on, chances are you learned your craft a bit too well. The web-marketing world has evolved into a new beast in just the last 2-3 years. The SEO rules have changed. Read through some of our older posts or pages about how to optimize websites or pages. As recent as 2006, we were telling you to build short 150-350 word, punchy, keyword stuffed pages, using each and every SEO trick conceivable (as long as it [Click Title to read more...]

Filed under: SEO Search Engine Optimization | Now 9 Comments, Add Yours »

How to Avoid Google’s 950 Penalty or Bottom-of-Search-Results Penalty

Saturday, April 19th, 2008

You may have heard of the infamous and much-dreaded 950 PENALTY. Some call it a BOTTOM OF SEARCH RESULTS PENALTY. What is the Goggle 950 Punishment? This is a penalty, usually only applied to successful websites, that suddenly and without warning pushes all of a site’s pages down below the 950th position for any search result. Think of that! One day after months or even years of promotional work on your site, all of the Google traffic suddenly goes to the bottom of the 1,000 results that Google will display for any search. Wow. When you used to come up #1, #5, #20 or anywhere near the top for any particular search, now each and every search anyone in the world does will show up at the last page of the results. Gosh! What causes this Bottom-of-Results-Pages Google Penalty? Well, of course Google itself doesn’t say… precisely. But they do [Click Title to read more...]

Filed under: Google Adsense | Now 10 Comments, Add Yours »