How to Get Good Quality Back Links and Increase Your Link Popularity and Page Rank - Fast and Free!

Once you have a good website that's "ready for search engines", the most important way to increase the traffic and pagerank of your site is to increase the number and the quality of the back links to your site. (If you don't know how to build a good "search engine ready" website, read our report: "How to design search engine friendly web pages".)

Since you don't control exactly HOW distant sites that you don't own actually link back to you, and you can't dictate exactly how MANY of them do the back linking nor how POPULAR those sites are, then why bother with mentioning backlinks? Well, because you CAN control how many sites link back to you, at least to some extent.

Here are some ways to do get good quality backlinks, from most important to least important:

1. Issue press releases about your site
2. Join discussion forums, support and professional online groups and make posts containing a link to your site
3. Ask your friends to add links to your pages on their own sites
4. Call site owners and local companies you do business with to add a link to your site
5. Call websites that you find showing up high in search results to add a link to your site, even if they compete with you
6. Email owners of websites to ask for links (this is the lowest priority)

Issue Press Releases About Your Site.

• Make them newsworthy. Make them short, from 1,000 to 2,000 words. Put the most important newsworthy information up front, using the "inverted pyramid" type system... answering the "who, what, when, where and why" of the news item in the first few lines. Make sure everything is spelled correctly and chopped into nice short, punchy paragraphs.

• To find free press release sites, do a search online for "free press release" and you'll find several dozen good ones. In a few hours, you can have things lined up to produce 15 or 20 or even more "back links" pointing at your site from other sites that know how to link to you properly to increase your page rank. These free press release outfits usually post your links in a day or two. This works and works fast! And, it's free -- do this before you go out and spend money anywhere.

  PROFESSIONAL PRESS RELEASE WRITING & POSTING HELP    If you need help writing your press release, we offer a press release service for only $100 per 1,000 words. Turn around is usually within 48 hours. You post your own releases using our service, or we can do it to you for $25 per posting placement, with a 6-post minimum.    The total price for our press release writing and posting service is $250.00 for the 1,000 word article itself and the first 6-postings. Contact us by E-mail or call 818-793-0339 if you want us to help you with your press releases.

• Another important thing about the free press release sites: Choose the most "popular" sites first. That means simply using the ones with the highest PR or pagerank from Google.com's Pagerank Toolbar. I'd start with the guys who have a PR of at least 4, 5 or 6. Then do the others later. You may not even want to try the ones who have a rank of "0" or 1 to 2. Sometimes being linked by UNpopular sites is worse than none at all. Although I tend to think that a few of the lower rank site doesn't hurt much as long as you have a good number of the really popular press release sites, like the 4 to 6 ranked sites. If you need help here, call us and we'll do the work for you.

Using Online Discussion Groups and Forums

• Another good place to get high quality free links is the joining and posting to discussion forums at your ISP or in your profession or trade or even your hobby or avocation interests. Do a search online for "discussion support forum" and add the topic you're interested in; i.e. "bee keeping discussion forum" or "beekeeper support forum", and so on. Try to get a few forums as close to the subject of your site as possible. Then visit those forums and join them, which means registering for their membership which is almost always free. Respond to their email confirming your membership and look for their posting rules to see if you can link to your site inside your comments. If you can, then great! Add a few comments and ask a few questions in each of the forums. Concentrate on those that are highly ranked and relate closely to your site's subject. Make sure you add a link back to your site using a keyword or two that's important to your site. This will really help your pagerank zoom to the top... or at least to the much-desired 4 or 5 level. This is another very fast way to get back links.

• Make sure notice whether these forums allow inserting links to your site. Many don't. Some remove the links without telling you that they do it. The only way you can find out in some cases is to post to them and include a link and check to see if it shows up later.

Ask Your Friends, Relatives and Business Associates to Add Links From Their Sites to Your Pages

• A third way to get backlinks for free is to simply ask your friends. Sound like a wast of time? It isn't. Practically every family member and friend you have will either have a persnal web site or know someone who does. They would usually be happy to add a link to your site to one of their pages. All you have to do is ask. Here is what you need to tell them to make this work for you in the best way possible:

• Name the page URL where you want their link to point to. Make it the full URL, such as: http://www.yourbeekeepersite.com/index.html

• Give them the words that should go inside the actual link itself, such as...

  <a href="http://www.yourbeekeepersite.com/index.html">Terrific Beekeeper's Supplies Store: Smoker, nets, hives, honeycomb racks, everything but the honey itself!</a>

  Note how the link above shows some good search terms for bee keeping supplies inside the link itself? That's the way you want to give them the link request. Write it out completely for them.

• Give them a paragraph of text that places the link inside some related discussion of your subject matter. This should be a short sentence or two where the link makes sense to the reader. It can be something like this:

  ---

  We love honey! If you or your friends love honey and honey bees like we do, then you will love this bee keeping store that we've found on the 'net. It stocks lots and lots of stuff every bee lover and honey bee expert needs: <a href="http://www.yourbeekeepersite.com/index.html">Terrific Beekeeper's Supplies Store: smoke-sprayer, protective hats, gloves, canvas coveralls in different sizes, nets, hives, honeycomb racks, everything but the honey itself!</a> Vist that site today, you'll love it!

  ---

  You should print that out and hand it to them, or even offer to edit their pages and insert the link yourself for them. Remember, your friends, and social contacts are a ready resource of instant web back links. Use them. Offer to give them a back link if needed, but try to get a link to them without having to give them one in return.

Call or Email Other Site Owners That You Don't Know Personally to Get Them to Add a Link or Trade a Link With You

• Don't be afraid to call a web site owner to ask them to add a link to your site. Emailing them almost never works, but it's worth a try. Be sure to include your own phone number in the email and a paragraph like the one above with the actual text you want included in and around the link. Only takes a few minutes to send the email, so why not? However, a good old fashioned phone call usually works much much better. Most of us, especially busy webmasters, ignore requests for anything that we receive by email from people we don't know. A phone call is best (assuming you can find out their phone number). Don't be shy about asking competing or "official" sites that you don't think will be too receptive. Never hurts to ask.

• If you need more help, feel free to call us at 818-793-0339 or email us. We're available for a reasonalble fee.

• Remember... getting good quality backlinks is probably the most important way you can improve the traffic of your web pages. Once you've got a well written, easy to understand web site, work on those back links. It's the best way to promote your website!

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