Archive for the 'Copywriting' Category

Successful SEO Isn’t Magic: Search Engine Optimization Merely Requires Hard Work, and Smart Work

Thursday, June 4th, 2009

People in the SEO business who act like magicians — as if they have some kind of secret SEO trick or hidden method — are merely carnival workers, hawking their booths to the midway. Unfortunately, the web is still a place where these folks can run around from town to town, virtually speaking, staying just ahead of the cyber-cops. Of course there ARE legit web marketing companies who do search engine optimization SEO work. You can tell who they are by one essential fact… they make absolutely NO guarantees about results. They tell you what they are doing, everything they are doing and that is their marketing strategy to you. Some of them actually operate web-sites where they openly publish the how-to and tutorial techniques. They have no secrets. Instant SEO Tune-UpOnly $99 So, why would you hire someone who tells you there is no magic trick that guarantees success, [Click Title to read more...]

The 5 Second Home Page Rule: 3 Things Your Front Page Must Do in Your Visitor’s First Five Seconds On-Site

Monday, June 1st, 2009

An unknown secret about web marketing is this — you only have 5 seconds to accomplish 3 things after a visitor clicks into your home page. Research proves that if customers don’t see what they’re looking for immediately, they simply press the back button and you lose them. If you give what they need in those few seconds, then you can easily keep them onsite for another 30 minutes or even longer. And, during that much longer visit, your chances of making a sale are immeasurably bigger. That means on the very top of your front or home page “above the fold,” you must present these 3 main ideas simply, dramatically, and persuasively — and do it fast! Here they are — the 3 things that must be done for every new visitor, in only 5 seconds Establish what it is you do, what is the nature of your business [Click Title to read more...]

New WordPress Version 3.0 Finally Released

Thursday, June 17th, 2010

For the millions of you who are running WordPress blogs or who use it as a content management system, you’ll be happy to hear that they’ve finally released the long-awaited version 3.0. We’ve been using various versions in the 2.x line for over a year, and now can use the much improved major upgrade to the full release of 3.0. Among the improvements are more than 1,200 bug fixes — can you believe that? We’ve been using software with over a thousand bugs? Wow… anyway, there are also major functional improvements and new features in addition to the bug-squashing stuff. Here are some of the new features: Custom backgrounds Headers Shortlinks Menus (no more file editing) Post types Taxonomies New custom theme called “Twenty Ten” that implements these features Support for WordPress MU that enables managing almost unlimited number of WordPress blogs installed on one or many servers Auto-update feature [Click Title to read more...]

Internet Marketing: Back to the Basics, What Was Old is New Again

Wednesday, March 31st, 2010

There are no secrets to internet marketing success. There are no shortcuts. Success in online sales and website promotion requires simply hard work, consistent work and original work. If all you plan on doing is copying what others are publishing on their websites, and then pressing a few buttons everyday, then forget it. Nobody needs another copycat website, another virtual store reselling products that millions of other websites already sell, or another blog that isn’t linked to by anyone and isn’t read by anyone. What then DOES the world need? 1. Another blog full of original, creative writing about topics that millions of people are interested in knowing more about, or interested in commenting on. 2. A blog that is linked-to by hundreds of other POPULAR blogs or authoritative websites that are “about” similar topics to yours, but not containing exactly the same articles or posts. 3. A blog or [Click Title to read more...]

Copywriting Secrets: Rub Elbows with Your Readers or Buyers

Thursday, July 3rd, 2008

There’s an old maxim in publishing — the first advice a new writer gets from a publisher is “Write what you know!.” That’s good advice, as far as it goes. However, if you want real-world people to ACT on what you write, you should get to know THEM, in addition to writing something that you know about. If you’re writing for an audience of computer geeks, hangout where they do for a while before you write stuff you want them to act on. Find out where your audience gathers for coffee, meetings, seminars, classes or conventions Get into the room with these terrific people — mingle! Smell them, touch them, hear them, laugh and cry with them, get angry with them, learn to feel like they do in your gut Watch what they do, what they read, what they eat, what they drink, what they wear, what they like and [Click Title to read more...]