Page Loading Speed Now Affects Your Search Result Postions For about 2 years or more, Google has been toying with the idea of reducing the SERP or Search Engine Results Positions for pages which take too long to load. Well over a year ago, Google-watchers have been noticing that well known speakers from Google were mentioning page loading issues more and more often in their speeches to website design and marketing conferences. So, the warnings were out there for us all to notice. Finally this April they lowered the boom. Suddenly new, much-lower SERPs for main keywords began to show up for millions of previously successful web marketing sites around the world. Sites which had been highly ranked — often in the top 5 positions — for popular keyword searches of only 2 or 3 words were slapped and slapped hard by Google’s new enforcement of page-loading time rules. Content, [Click Title to read more...]

The way you prove that your site is popular is simply to encourage Google to increase their official Google Toolbar Pagerank for your web-site. As your site’s popularity or Google Pagerank increases, you will find that it ranks higher for searches in all the search engines, including Google of course, but also Yahoo, MSN, Alexa, Ask, Metacrawler, and so on. And, as your search engine result page listings improve, your visitor count or traffic will increase, and that after all is what we all want. This Google page-rank is a complex formula that they don’t reveal to us, but they do admit that one of the biggest factors the number of non-reciprocating links on other sites that point back to your site, the pagerank of those sites themselves that are doing the linking to you, and the topic or subject matter being discussed on those linking pages. So, if you [Click Title to read more...]

Today and yesterday you may have noticed all new Google Pagerank listings for your web-sites. Many sites are reporting changes up or down one point, and a few are reporting larger shifts in their page rank. IdeaPro.com has improved from 3/10 to 4/10. The last Google Pagerank Update happened on or around July 26th. So, we’ve had just over two months since their last shift in page ranks across all 100 or so of the Google data centers around the world. Understand that these new ranks will perculate around the world from system to system. It may take a few days for your own local version of Google to show the new ranks. This new ranking, will effect the relative positions of your site(s) for keyword searchs that you are concerned about, and will therefore significantly increase or decrease the traffic you get from Google, which is usually the majority [Click Title to read more...]

If you keep track of your own and competing site’s popularity by looking at the Google Pagerank in the Google Toolbar (the little green bar), then you may notice that many sites’ pageranks are being changed. Googler Matt Cutts has stated that this update should be completely done in a “few days.” He also mentioned that some sites which had been penalized previously were being re-instated with this update. What that means exactly is not clear. You should watch your own sites and the ranking of other sites you use regularly to see if their visual pagerank has changed. The results will be interesting. Note that we are adjusting the rankings of the INDEX sites we list below, as we note changes. Check back in a few days for the complete list. We can already see a trend that many Pagerank 6 sites have de-ranked by one ranking, to a [Click Title to read more...]

We say this is “guaranteed”. Okay, maybe we should have said “probable” or “likely”. After all, the only things in life that are guaranteed are death and taxes, right? But, this is, according to Google marketing experts or engineers like Matt Cutts and others, the right way to promote your new site and give it the best chance to get a good page ranking. (Matt didn’t specifically endorse my recommendations below, but these are the KINDS OF THINGS he has said in the past, less a detail here and there.) So, you’ve just established a brand new shiny web-site. Chances are that after a month or two, it got a nice Pagerank from Google. Boy were you pleased, right? Then something terrible happened… the page-rank it used to have suddenly disappeared or dropped down a notch or two. What happened? Assuming that you’ve not done anything wrong or nasty, there [Click Title to read more...]