IdeaPro.com

Over the last 2 or 3 years, there has been some discussion of the length of a URL, as it relates to pagerank or Google PR value. Some of us SEO experts support the longer URLs, while some tend to go for the shorter URLs. At IdeaPro, we believe that in general, longer URLs tend to increase Google pagerank. Here’s why…

How you end up with long urls

A long URL usually comes about because most automatic Content Management System software platforms such as Wordpress or Movable Type, Drupal, Joomla and so on have a setting or plug-in that magically produces really long URLs for each post. Sometimes you have to switch them into a search-engine-friendly mode. Of course, some web-masters actually create the document “name” in HTML manually — wow, image that!

CMS “search engine friendly” settings do this by simply taking the TITLE tag of the post of page and using it to produce a long URL that includes the main words from the title as a url-line or document name, buried down in the permalink for the page or post.

NOTE: A good plug-in for Wordpress that lets you control these factors easily is All-in-One-SEO. We suggest installing it for all Wordpress users.

For this post you’re reading now, the full search engine friendly, SEO’d URL might look something like this:

http://www.ideapro.com/seo-tips-do-long-urls-hurt-or-help-increase-google-pagerank/

This is usually considered okay by most of us “seo experts” or “web marketing guru’s”. The reason? Because it does seem to work well most of the time.

How We Got a #1 Position for “Generate Backlinks” in Google

For example, do a search in Google for one of our previous posts or articles “How to Generate Backlinks to Increase Your Google Pagerank,” which we wrote on December 6, 2006 about 1-1/2 years ago. If you search for “generate backlinks” in Google today July-2-2008, you will see that post in the #1 position, and #2 for “generating backlinks”.

Not too shabby, considering there are 3,870,000 other web-sites who are competing for this term in the Google search results. And, most of these lower-ranked sites were actually written by other SEO companies and web marketing companies. Beating them isn’t easy! The page has continued to pull-in good traffic for 18 months. This traffic is free — we didn’t buy a single click-thru visitor!

HINT — Want us to help you increase your web traffic with better free Google search results? Drop us a quick email using our Contact Us form. We work fast and our prices are reasonable.

The permalink URL for the page looks like this:

http://www.ideapro.com/how-to-generate-backlinks-to-increase-your-google-pagerank

If you scroll down the Google search results page that comes up on this search, you will notice that almost every single top-ranked site listed uses at least one of these 2 search term keywords in their URL. Some of the URLs are quite long. See a screenshot of today’s search results below…

How IdeaPro.com outranks 3,870,000 other sites

Ideapro.com is #1 rated in a
Google search for GENERATE BACKLINKS
in organic free search results as of July 2, 2008

Only 2 of the top-20 SERPs don’t include at least one of the terms. The higher ranked sites use both terms. Sites not using the terms in the URL rank lower. Sites using the term in the TITLE, description or on page content, and URL rank highest. Sites with the term(s) actually in the top-level domain or “term1term2.com” might rank even higher.

This may not be conclusive, but it IS a STRONG hint: Make sure your top keywords appear in the “name” of the page, so that they will appear in the URL. Copying the TITLE tag down into the URL appears to be the best policy.

Notice a few interesting things:

1. The length of the actual resulting URL does not appear to matter, if it includes the searched for terms.
2. The order of the terms does matter. They should appear in the order they are most likely to be searched for by the users targeted.
3. The complete phrase ranks higher than only part of the phrase. Using just one keyword of the 2 terms ranks lower.
4. Using hyphens or dashes to separate the words or using no-hyphens does not matter. Either works. You can simply run all your words together in the permalink, or use dashes — as far as Google is concerned. However, humans and other search engines may like the hyphens. That’s why I say use them.
5. Spell everything correctly. Spelling matters. Bad spelling gets lower rankings or no ranking at all.
6. Notice that none of the highly ranked URLs have really-really super long lists of keywords. You can believe that there are thousands of sites that have such extra-long URLs, but none of them show up. So, keep your URL to a “reasonable length” — something like 10-12 words tops — 6-8 is probably better

So, use long URLs. They don’t hurt, and they do give you a chance to match more searches. You can use a couple of different basic keyword phrases in one title or page name.

For example, this page title of the post you’re reading includes several popular keyword phrases:

• seo tips
• long urls
• increase pagerank

This post might also end up highly ranked for various combinations of these key phrases, like “seo pagerank tips”, “long url seo”, “pagerank seo tips”, “pagerank seo help”, etc.

Want Professional SEO Help?

If you want help in search engine optimizing your web-site, we’re available for a reasonable fee $50 and up, payable through Paypal. Usually only takes us a day or two to get the job done. Use our Contact Us form.

Or you can always do-it-yourself for free! Either way, happy SEO marketing!

USA Today June 22, 2008 — The current issue features an interview of Matt Cutts, the famous Google engineer who runs their anti-spam web page monitoring crew. This is the #1 guy in the world to go to when it comes to “what NOT to do” in marketing, designing or optimizing your web pages. Of course, after you subtract the “whatnots” you have a nice list of the “what todos” in designing the legal, Google approved way.

The interview was done in person at Google by Jefferson Graham, a well known USA Today tech-writer.

Here are the 6 most-important LEGAL web-site optimization tips that Jefferson Graham pulled out of Matt Cutts:

(1) Include the most popular phrases that people would probably type-in to the Google search bar somewhere on your page. Yes, people often forget this. Sad, but true.

Matt tells of attending a user conference recently where a web-site owner asked “How can I get people who search for ‘San Diego chiropractor’ to find my site?” And, incredibly, when Matt asked him if he had that phrase on his front page, he said that he didn’t.

Oooooooooh-boy. Well so we want to “spotlight the most probable search terms on our page” he says. Include them in the page in headlines, top paragraphs, etc. Make the page is “mainly about” exactly that phrase.

(2) Be sure to mention the main things people will search for to find you in your TITLE page header tag. “Think about what people are going to want to type to find your site,” said Cutts.

I.E. If your customers are most often looking for a San Diego Chiropractor, be sure that you start your title tag with exactly that phrase. This is the title that people will see when and if your page is listed in the search result page after they search:

<title> San Diego Chiropractor - The Relief HQ</title>

Note that the actual NAME of the business comes AFTER the keywords. This is important. No matter how proud you are of your name, it will always come after the words people are likely to be searching for.

You can do some research on related phrases to find out what is the most popular search term using online SEO tools (click to see my category called “SEO Tools”). Another good way to find out what others think is to ask your customers. “What would you type into Google to find people like me, or businesses like mine?” You may be surprised to hear what real people tell you. Don’t suggest anything to them. Just ask the question this way… “If you didn’t already know about me, exactly what would you type into Google to find a business like mine?” Then shut up. Listen. Write down exactly what they say.

Writing vs. Saying

A better way would be to have them write it down. So, hand your customer a pen and paper, then ask them the question. That way they may surprise you with different spellings and word choices. People often say one thing, but type another. You want to know what they would type, not say aloud. These will suggest new ways to subdivide your page.

Now back to Matt’s suggestions:

(3) Be sure you write a short but accurate DESCRIPTION tag in your page header that also includes the most likely search term that people might use to find use. For the example above, start with the same keyword phrase. Then make the phrase work in a short sentence that uses a couple of other related possible phrases. You can get those other related phrases from the customer list you developed above, or from using online SEO Tools (see my pages on those linked above).

An example DESCRIPTION TAG in your home page header might look like this:

<meta name=”description” content=”San Diego Chiropractor certified in acupuncture, nutritional counseling, pain management and sports injuries. Affordable fees, established in 1973.”/>

You should limit your character count to be below 160, since that is all that Google or most other search engines will display. Smaller descriptions tend to make the main or first few words more important, which may help move you up in the search result listings for that phrase.

The Google Search Results Display

This is the way your listing will show up on the Google search result pages, after someone does a search for something like “San Diego chiropractor”:

San Diego Chiropractor - The Relief HQ
San Diego Chiropractor certified in acupuncture, nutritional counseling, pain management and sports injuries. Affordable fees, established in 1973.
www.yourdomain.com/ - 46k - Cached - Similar Pages

So, what about the “keywords” tag?

Don’t worry that MUCH about the keywords tag,” says Matt. “But there are a lot of other tags that you can use…” he adds, but he only mentions the description tag.

Pretty important point. What other tags? Well, fix the description and you’ve done most of the work, after you’ve established a great title tag that was based on the #1 most likely to be typed search term.

Notice that he doesn’t say NOT to use the keyword tag. So,I’d say use it — but don’t spend “much time” on it. Add a few keyword phrases that come up 2nd, 3rd or 4th on the list you developed, then stop. Do NOT use this to add irrelevant terms, and do NOT add too many of the terms that you think might be a tiny bit useful.

If you over-do this list, Google may actually subtract importance to your main keywords. But that idea is for another SEO article. I think that Matt is hinting here… he’s saying not to spend much time on it, meaning that it should not bee too long, and should not delve down too deeply into the less important keywords on our page. Shorter is better. Keep it simple.

(4) Get other sites to link back to you. You probably think that this is the hardest thing to do, right?

Not according to Matt Cutts! He points out one easy, simple way to get backlinks that help you promote your main “San Diego chiropractor” site — start a blog and post often.

Where to start a FREE blog

He suggests starting a free blog at a free blogging site like Blogger.com (which is owned by Google, interestingly). Of course there are many other similar free blogging sites, like Wordpress.com or LiveJournal.com.

The Most Popular Free Blog Sites:

• http://www.blogger.com/
• http://www.wordpress.com/
• http://www.livejournal.com/

These sites give you a real working blog that you can post to quickly and often. Matt suggests building good content on these sites that is UNIQUE and fun to read that relates to the subject of your main site and link back to that site. He points out that you should write new articles on this free blog often, so that others will come and you’ll build a community. Then as both sites grow in popularity, the importance of your primary site will grow.

(5) Register for free tools. Matt says there are 2 main tools every webmaster needs: A sitemap and Google’s analytics tools. You can get them both free. These tools help Google find your content faster.

Getting a Google Sitemap

Cutts points out that whereas it may take several months for Google to discover and crawl your pages without a Google sitemap, it can happen in only a few days if you merely produce a properly formatted sitemap of all your pages. That way they know which page to look for and where it is located on your site. You can produce a free, correctly formatted sitemap file here:

http://www.xml-sitemaps.com/

Registering with Google Webmaster Tools

You will submit your sitemap file to Google by using their free Google Webmaster Tools, which you can find here:

http://www.google.com/webmasters/

On that page are links to their FAQs pages, the Tools login where you can register for their tools, and links to submit your new contents to Google.

Once you register as a webmaster, you will submit your new sitemap and begin to monitor how Google crawls your pages, which terms people use to find your site, and so on.

(6) Don’t overdo it adds Matt. Cutts warns people to avoid so-called “keyword stuffing” techniques. These tricks try to use the same keyword phrases over and over again throughout the page. The phrases are jammed into ALT tags inside images, into hidden text areas that are colored like the background or made very small, and similar tricks. This can get your site actually banned — removed from the Google index. It may not even show up at all, once it has been banned. So “use the keywords two or three times” and let the copy flow naturally”. “Weave the two or three phrases you want to be known for naturally into the page,” he suggests.

That’s a word to the wise from the guy who leads the team that removes offending web-sites from the Google index. We should pay attention to him when he cautions us about something… he knows what he’s talking about. Google pays him — and you can be sure he’s paid well — to make sure that we don’t stuff our pages with keywords.

That’s the list! Six easy (sort of) ways to promote our sites. Directly from one of the world’s experts.

And, the nice thing is, this is all free to anyone who will take the time to do the work.

Good luck to you!

—–

This review, was entirely written by us with our own editorial comments, and quotations taken from the original USA story. Our review first appeared on Qassia.com. You may want to read the original story in USA Today, or watch the video of the Matt Cutts - Jefferson Graham Interview, or visit Matt Cutt’s Personal Blog

Recently there has been a great deal of interest in this issue. Can a webmaster get by with making a change to an existing and successfully pageranked web page?

Question is: Why would you want to do that. Answers vary from –

1. Our core business has changed, so we want to change our site’s name and headings on the front and many of the inside pages.
2. We didn’t think the title or headings through when we wrote them. Now we think adding a new word or phrase might do even better than the current content is.
3. Our competition is using a more popular keyword and ranks well. We’d like like to try that one.

Let’s consider each of these:

If Your Core Business Has Changed

Why not just create and promote a new web-site? Domain names are cheap at GoDaddy.com or their resellers — about $9.00 each for the dot-coms. Only takes a few minutes to buy one and install Wordpress or similar content management software, like Joomla or perhaps Druple.

Why go to all this trouble? Because changing the TITLE or H1, H2 tags on an existing web page will create a “virtually new” page anyway for Google, Yahoo and MSN and the other crawlers. From their point of view, the site is now “about” something different. Your title and h1-h2 tags plus the first few hundred words of text inside the page, and the keywords of linked phrases pointing INTO the page from the outside, are the main determinants of what your page is ABOUT from the point of view of the crawlers.

If the page becomes “about” something different, then you’ll lose the old traffic. Plus the exterior or extrernal backlinks pointing into the old “about-ness” are now worthless. They are relevant to the new page, or at least not AS relevant.

So, your existing page rank will decrease for your old targeted keywords. And, any existing organic traffic you get from those keywords will decrease too.

However, if you don’t care about people coming into your new site anyway, because you are now selling hot dogs and used to be selling ice cream, then why not go ahead and change the title? A drop in irrelevant traffic shouldn’t hurt.

If you’ve been slaving away at maximizing Google page-rank for your blog or non-blog type sites, chances are that you’ve been ignoring today’s hottest SEO technique. If your site is at least a few months old, you will have noticed some major changes in its ranking and in the way its SERP (search engine result pages) are displayed. Google has made at least one big, big, big change to the way it ranks pages. What is it?

Internal Linking Now Counts More Toward Page-Rank Than Ever

All of us WEB GURUS or WEB MARKETEERS used to pretty much ignore internal page linking. We thought the only thing that mattered, essentially, was how many high quality back-links we got from external web-sites. We concentrated on getting links from sites with similar content as ours, and sites whose own pagerank was very high, or at least higher than ours. We worked at getting the right keywords inside these links, and surrounding them with a paragraph of related content. We made sure they were non-reciprocated, that they didn’t grow in number too quickly, that they were in a ‘good neighborhood’ of related sites and IP addresses, and so on. This took lots of work.

Sophisticated automatic three tiered and four-tiered link networks were built to help us do all of this. Sometimes this worked and our sites moved to the top positions in search results for our targeted keyword phrases. Until the page-rank of last October (2007). After that new algorithm took effect, the world of web marketing changed dramatically.

Millions of pages and whole sites that used to be highly ranked suddenly were de-ranked or completely disappeared from Google Index. Traffic plummeted. Income from Adsense bottomed-out and we all panicked. What happened?

Internal Ranking Became a Prime Factor in Page-Rank

Internal linking is the way you build pointers to each page of your site. Google now uses internal links as a major factor in the determination of the overall importance of any particular page. If a page in your site is linked only from the site-map, or perhaps from only one other link somewhere else on your site, chances are that Google will now place this page into its supplemental index.

What is the supplemental index? Well this is an index that the biggest search engine in the world keeps of pages that have been reviewed, but have been found to be either duplicated or not very important. And, when a page is in this index, it will be served out in search results only if there is nothing else in the main index.

Being in the supplemental index is something you definitely want to avoid. Why bother to add a page to your site if it will only be served out in search results at the very bottom of the result pages?

Automatic Page Building

If you’re building lots of pages with some kind of scraper program, news aggregator script or plug-in, chances are that nowadays these auto-generated content pages, whether virtual dynamically generated and served, will end up in Google’s supplemental index.

These days, building a site with a million auto-generated pages is a complete waste of time… from two points of view:

1. Chances are these pages are made from either 100% duplicated content or almost anyway.
2. There are probably few if any internal links to each of these pages

And, that’s enough to get the pages sent directly into the supplemental index. So, why waste your time building these automatic scripts and wearing out your server with useless bot traffic?

What Actually Works to Get More Traffic

Write genuine, fresh pages manually. Be sure that you do NOT duplicate someone else’s content. Be sure to build many links to each page, even if you have to have rediculously LONG menus in your navigation. A good rule is to build at least 5 internal links to point to each and every page you write. One way to do this is simply to have a series of departmental or section site-maps that list the titles of your pages, section by section, or department by department. One page for each section, division, department and so on. Make sure there are several of these pages that point down into each of your individual content pages. That should do it.

Time you spend doing this will work for you. Time you spend installing and managing auto-generation scripts is wasted.

If you’ve been studying dozens of ‘Search Engine Optimization’ techniques and applying them to your web pages, chances are that you are over-doing it.

Like a lot of things on the web, what is true today was not true a few months or years ago. Have you been building web-sites for 2, 3 or more years? If you learned how to optimize your pages for highest rankings in Google, Yahoo, MSN, AOL, ASK and so on, chances are you learned your craft a bit too well. The web-marketing world has evolved into a new beast in just the last 2-3 years. The SEO rules have changed.

Read through some of our older posts or pages about how to optimize websites or pages. As recent as 2006, we were telling you to build short 150-350 word, punchy, keyword stuffed pages, using each and every SEO trick conceivable (as long as it was ‘legal’ or ‘white hat’ of course). Today, you want to learn different rules. The number one rule is — don’t over-optimize!

Signs That You’ve Over-Optimized

Here are some of the signs that you’ve over-worked and over-edited your site, pages and html code:

1. Your TITLE TAG perfectly matches your H1 TAG, word for word
2. You have carefully repeated the keyword phrases from the TITLE and H1 TAGS in your H2 subheadings, with exactly the same spelling and word endings
3. You have repeated the exact keyword phrases at least 5, 6, or more times throughout your content
4. You have repeated your TITLE and H1 wording inside the ALT and TITLE TAGS of images — a dead giveaway!
5. Your links to inside-site pages are stuffed with repetitions of your keyword phrases
6. You have also stuffed keywords into off-site links
7. You have virtually no off-site links, even to related content sites
8. Your pages have long lists of similar keywords, all built around a common root that is found in your TITLE/H1 tags
9. You have repeated your main keyword phrases in the actual page name in front of the .htm or .html or .php extension ending, separated by hyphens or dashes, underscores, or perhaps all run together without spaces or dashed of any kind
10. You have created top level domains using your main keywords
11. You have created sub-domains such as ‘keywordphrase.domain.com’
12. You have placed your pages inside directories or folders which are themselves named with keywords, such as — http://keyword2.keyword1.com/keyword3/keyword1-keyword2-keyword3.html’
13. Your pages’ content are usually relatively short, say from 200 to 500 words
14. Every single keyword and phrase in your TITLE and/or H1 tags is featured as the leading or first-word of an H2 sub-heading
15. You have several links on other pages that use the same keywords from your TITLE tag to point into each page

Years ago, these tricks seemed the right way to ensure that your page appeared at the top of search engine search result pages for targeted keyword phrases. But things have changed. And boy-oh-boy have they changed!

How Automatic Search Engine Optimization Changed the Web

What happened is that Google began to notice that millions and millions of pages began to show up around the web with high ‘relevancy scores’ for millions of keywords. The proliferation of SEO businesses and ‘web marketing experts’ began to average-up the relevancy contest. Millions of us began to understand how to write pages and design web-sites that were extremely keyword dense and potentially high-ranked for target phrases. The web itself was evolving into an optimized medium. Search engines’ job of finding out which page was the most relevant for any particular search was getting harder and harder.

To make matters worse, at first dozens, then hundreds, and nowadays thousands of automatic page-optimizing software programs appeared. There were plugins and scripts that worked so well that even an amateur could build truly focused, highly dense keyword stuffed pages.

Even though these simple techniques were innocent enough and ‘white hat’, when they began to spread throughout the web, they ended up producing a world where there were very few stand-outs.

Picture a world where everyone wears a crown of jewels and gold. Which one is the King?

Producing Sites and Pages That Win Today’s New Relevancy SEO Rules

Think of the web the way Google and the other web crawler robots see it. With so many crowns, who is the king for any particular search term? Which site wins the ranking and gets listed in the top-10 search results, or maybe even in the top-5?

What SEO Techniques Work Now?

Here are our best guesses about what seems to be working now, in early 2008:

1. Never repeat exactly the same keywords, in the same order, in your TITLE and H1 tags
2. Use similar words, and words that have different endings of the root keywords in your H2 and H3 sub-headings
3. Make your pages considerably larger. Small pages used to look better to the search engine crawlers, since the old robots could crawl them faster. Also they used to appear more dense for each of the main keywords. These factors have changed. The web as a whole is bigger. You need more content to compete with other pages for each of your keywords. Pages with thousands of words work better in today’s over-optimized, keyword-dense relevancy game. And, the search engines are themselves faster and more efficient. They can handle your bigger, richer, longer pages. Content-content-content. The SE robots are hungry for it!
4. Be sure to point several of your on-site links into each of your pages. Don’t use the same keywords in each link. Make them different, so they appear natural and organic. Put these links inside paragraphs of appropriate content. Avoid long lists of links.
5. Build more keyword-appropriate links to inside pages of your site from other sites that are themselves related by subject matter to your site. Be sure these links are not repeated from site to site. Make each one different, and place them inside of a related-content paragraph if possible.
6. Never build pages that obey ALL of the SEO rules we’ve listed at the top of this article. If your pages look too perfect, they will be considered as artificial, SEO traps. If they do show up in the SERPs (search engine ranking positions), they will be listed near the bottom. This is especially true for short pages, and pages with low on-site internal links and few or no off-site inbound links pointing into them.
7. The ideal page will look like this: A long page with at least 1,000 or more words, several relevant inbound off-site links using different keywords for each link, several internal links also using different keywords located inside relevant content paragraphs, no ‘keyword stuffing’ tricks like keyword filled ALT or TITLE tags inside IMAGE tags, and no more than a couple of the main keywords used in the URL of the page (including page name, folder or directory, sub-domain, and the top level domain). Highly ranked winning pages in today’s web marketing world will be well-written, properly spelled, grammatically correct pages with 100% unique, fresh content.
8. Today’s successful pages with be manually written, not auto-generated garbage.

Follow those rules and you’ll be near the top for your new pages. However, as you may have noticed, that means that you’ll be doing a lot of writing, and rewriting.

Momma never said it would be easy!

Copywriting is a technique that is used to communicate a clear message to readers through newspapers and websites. Super copywriting is designed to both capture and then retain the readers attention, and in some cases even grab the readers attention away from a competitors offerings. Readers are always looking for different information that adds value to them so you need to determine what information you can offer that will have this effect.You can also use copywriting with computers and the Internet. This is known as search engine copywriting. Search engine copywriting is very popular now because many people yearn for sites that generate plenty of traffic. Why? Because this will in turn generate sales. Let’s explore this in more detail below.

Search engine copywriting is all about re-jigging the content on your website so it becomes more appealing to the reader/customer but also is able to be searched and retrieved by the search engines. Writing for search engines takes skill and when it is done correctly you should receive higher search engine ranking and hence higher sales.

Many sites depend highly on certain search engines such as Google in order to accumulate traffic. Search Engines gather the different information from your site and bring up the keywords looked for by the user. The search engine in turn brings up anything close to what the user keyed into their search. Depending on how your copywriting is laid out will depend on whether your site is even accessed at during a search. Good copywriting will in turn bring traffic to you thus creating better potential buyers.

There are companies and professionals that specialize in search engine copywriting. Because it is so technical it is usually better to leave it to the professionals. While this can be a bit on the high side in terms of cost the results will reap rewards. If you have a website that could do with more hits then consider search engine copywriting.

About the Author: Tina Valiedi is the webmaster of MPStrategies Firm, an internet company specializing in super targeted pre-qualified web traffic that results in higher conversion rates and ROI.Visit http://www.mpstrategiesfirm.com today

Have a big web site or online store
to promote? We’ll do the work for you…
Automatic Search Engine Optimization, by IdeaPro.com

Below we list some of the most important rules to follow in designing your web site pages for the best posible search engine position. Will following these SEO search engine optimization rules guarantee that you’ll get one of the top 10 listings for your most popular keywords? Of course not. Nobody can guarantee that. But it will certainly help. Before we list the SEO rules themselves, here is a short list of things you have to keep in mind in designing your pages. 1. The most important thing to search engines about your site is NOT what you do or say on the pages themselves, but what OTHER SITES say about your pages, and how they make BACK LINKS to your pages. An important feature of a backlink is what the actual linked text says; wheather it includes your main keywords. Another is the actual popularity of the site displaying the link to your site. In other words, how many sites link to your page, what they say in and around their link, and how popular those linking sites are. What are back links? Read our back link and search engine page ranks page for details.

Since you don’t control exactly how distant site link to you, neither how many of them do the linking nor how popular they are, then why bother with mentioning that? Well, because you CAN control how many sites link to you, at least to some extent. Here are some ways to do that:

How to Get Good Quality Back Links - Fast and Free

PROFESSIONAL PRESS RELEASE WRITING & POSTING HELP If you need help writing your press release, we offer a press release service for only $100 per 1,000 words. Turn around is usually within 48 hours. You post your own releases using our service, or we can do it to you for $25 per posting placement, with a 6-post minimum. The total price for our press release writing and posting service is $250.00 for the 1,000 word article itself and the first 6-postings. Contact us by E-mail or call 818-793-0339 if you want us to help you with your press releases.

• Issue press releases about your site. Make them newsworthy. Make them short, from 1,000 to 2,000 words. Put the most important newsworthy information up front, using the “inverted pyramid” type system… answering the “who, what, when, where and why” of the news item in the first few lines. Make sure everything is spelled correctly and chopped into nice short, punchy paragraphs.
• To find free press release sites, do a search online for “free press release” and you’ll find several dozen good ones. In a few hours, you can have things lined up to produce 15 or 20 or even more “back links” pointing at your site from other sites that know how to link to you properly to increase your page rank. These free press release outfits usually post your links in a day or two. This works and works fast! And, it’s free — do this before you go out and spend money anywhere.
• Another important thing about the free press release sites: Choose the most “popular” sites first. That means simply using the ones with the highest PR or pagerank from Google.com’s Pagerank Toolbar. I’d start with the guys who have a PR of at least 4, 5 or 6. Then do the others later. You may not even want to try the ones who have a rank of “0″ or 1 to 2. Sometimes being linked by UNpopular sites is worse than none at all. Although I tend to think that a few of the lower rank site doesn’t hurt much as long as you have a good number of the really popular press release sites, like the 4 to 6 ranked sites. If you need help here, call us and we’ll do the work for you.
• Another good place to get high quality free links is the discussion forums at your ISP or in your profession or trade or even your hobby or avocation interests. Do a search online for “discussion support forum” and add the topic you’re interested in; i.e. “bee keeping discussion forum” or “beekeeper support forum”, and so on. Try to get a few forums as close to the subject of your site as possible. Then visit those forums and join them, which means registering for their membership which is almost always free. Respond to their email confirming your membership and look for their posting rules to see if you can link to your site inside your comments. If you can, then great! Add a few comments and ask a few questions in each of the forums. Concentrate on those that are highly ranked and relate closely to your site’s subject. Make sure you add a link back to your site using a keyword or two that’s important to your site. This will really help your pagerank zoom to the top… or at least to the much-desired 4 or 5 level. This is another very fast way to get back links.
• Make sure notice whether these forums allow inserting links to your site. Many don’t. Some remove the links without telling you that they do it. The only way you can find out in some cases is to post to them and include a link and check to see if it shows up later.

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