People in the SEO business who act like magicians — as if they have some kind of secret SEO trick or hidden method — are merely carnival workers, hawking their booths to the midway. Unfortunately, the web is still a place where these folks can run around from town to town, virtually speaking, staying just ahead of the cyber-cops. Of course there ARE legit web marketing companies who do search engine optimization SEO work. You can tell who they are by one essential fact… they make absolutely NO guarantees about results. They tell you what they are doing, everything they are doing and that is their marketing strategy to you. Some of them actually operate web-sites where they openly publish the how-to and tutorial techniques. They have no secrets. Instant SEO Tune-UpOnly $99 So, why would you hire someone who tells you there is no magic trick that guarantees success, [Click Title to read more...]

Page Loading Speed Now Affects Your Search Result Postions For about 2 years or more, Google has been toying with the idea of reducing the SERP or Search Engine Results Positions for pages which take too long to load. Well over a year ago, Google-watchers have been noticing that well known speakers from Google were mentioning page loading issues more and more often in their speeches to website design and marketing conferences. So, the warnings were out there for us all to notice. Finally this April they lowered the boom. Suddenly new, much-lower SERPs for main keywords began to show up for millions of previously successful web marketing sites around the world. Sites which had been highly ranked — often in the top 5 positions — for popular keyword searches of only 2 or 3 words were slapped and slapped hard by Google’s new enforcement of page-loading time rules. Content, [Click Title to read more...]

Executive Summary — The new Google Caffeine search technology dramatically improves the speed and depth of their search system, without decreasing its timeliness or accuracy for specific keyword phrases. The new technology appears more reliant on exact keyword phrase presence in the title tags and on-page contents. And the position of the exact phrase in the title and on-page text appears more important than ever. Various other SEO factors such as number and pagerank of inbound backlinks and in-site architecture such as internal linking, categories and so on do not seem as important in the new Caffeine search technology as they once were. As a result of these changes, the first 3 positions on most keyword search result pages or SERPs do not appear to change significantly. However, we can expect positions #4 through #10 to dramatically change as Caffeine is rolled out in early 2010 across all of Google’s [Click Title to read more...]

The way you prove that your site is popular is simply to encourage Google to increase their official Google Toolbar Pagerank for your web-site. As your site’s popularity or Google Pagerank increases, you will find that it ranks higher for searches in all the search engines, including Google of course, but also Yahoo, MSN, Alexa, Ask, Metacrawler, and so on. And, as your search engine result page listings improve, your visitor count or traffic will increase, and that after all is what we all want. This Google page-rank is a complex formula that they don’t reveal to us, but they do admit that one of the biggest factors the number of non-reciprocating links on other sites that point back to your site, the pagerank of those sites themselves that are doing the linking to you, and the topic or subject matter being discussed on those linking pages. So, if you [Click Title to read more...]

Over the last 2 or 3 years, there has been some discussion of the length of a URL, as it relates to pagerank or Google PR value. Some of us SEO experts support the longer URLs, while some tend to go for the shorter URLs. At IdeaPro, we believe that in general, longer URLs tend to increase Google pagerank. Here’s why… How you end up with long urls A long URL usually comes about because most automatic Content Management System software platforms such as WordPress or Movable Type, Drupal, Joomla and so on have a setting or plug-in that magically produces really long URLs for each post. Sometimes you have to switch them into a search-engine-friendly mode. Of course, some web-masters actually create the document “name” in HTML manually — wow, image that! CMS “search engine friendly” settings do this by simply taking the TITLE tag of the post of [Click Title to read more...]

USA Today June 22, 2008 — The current issue features an interview of Matt Cutts, the famous Google engineer who runs their anti-spam web page monitoring crew. This is the #1 guy in the world to go to when it comes to “what NOT to do” in marketing, designing or optimizing your web pages. Of course, after you subtract the “whatnots” you have a nice list of the “what todos” in designing the legal, Google approved way. The interview was done in person at Google by Jefferson Graham, a well known USA Today tech-writer. Here are the 6 most-important LEGAL web-site optimization tips that Jefferson Graham pulled out of Matt Cutts: (1) Include the most popular phrases that people would probably type-in to the Google search bar somewhere on your page. Yes, people often forget this. Sad, but true. Matt tells of attending a user conference recently where a web-site [Click Title to read more...]

Recently there has been a great deal of interest in this issue. Can a webmaster get by with making a change to an existing and successfully pageranked web page? Question is: Why would you want to do that. Answers vary from – Our core business has changed, so we want to change our site’s name and headings on the front and many of the inside pages. We didn’t think the title or headings through when we wrote them. Now we think adding a new word or phrase might do even better than the current content is. Our competition is using a more popular keyword and ranks well. We’d like like to try that one. Let’s consider each of these: If Your Core Business Has Changed Why not just create and promote a new web-site? Domain names are cheap at GoDaddy.com or their resellers — about $9.00 each for the dot-coms. [Click Title to read more...]

If you’ve been slaving away at maximizing Google page-rank for your blog or non-blog type sites, chances are that you’ve been ignoring today’s hottest SEO technique. If your site is at least a few months old, you will have noticed some major changes in its ranking and in the way its SERP (search engine result pages) are displayed. Google has made at least one big, big, big change to the way it ranks pages. What is it? Internal Linking Now Counts More Toward Page-Rank Than Ever All of us WEB GURUS or WEB MARKETEERS used to pretty much ignore internal page linking. We thought the only thing that mattered, essentially, was how many high quality back-links we got from external web-sites. We concentrated on getting links from sites with similar content as ours, and sites whose own pagerank was very high, or at least higher than ours. We worked at [Click Title to read more...]

If you’ve been studying dozens of ‘Search Engine Optimization’ techniques and applying them to your web pages, chances are that you are over-doing it. Like a lot of things on the web, what is true today was not true a few months or years ago. Have you been building web-sites for 2, 3 or more years? If you learned how to optimize your pages for highest rankings in Google, Yahoo, MSN, AOL, ASK and so on, chances are you learned your craft a bit too well. The web-marketing world has evolved into a new beast in just the last 2-3 years. The SEO rules have changed. Read through some of our older posts or pages about how to optimize websites or pages. As recent as 2006, we were telling you to build short 150-350 word, punchy, keyword stuffed pages, using each and every SEO trick conceivable (as long as it [Click Title to read more...]

Copywriting is a technique that is used to communicate a clear message to readers through newspapers and websites. Super copywriting is designed to both capture and then retain the readers attention, and in some cases even grab the readers attention away from a competitors offerings. Readers are always looking for different information that adds value to them so you need to determine what information you can offer that will have this effect.You can also use copywriting with computers and the Internet. This is known as search engine copywriting. Search engine copywriting is very popular now because many people yearn for sites that generate plenty of traffic. Why? Because this will in turn generate sales. Let’s explore this in more detail below. Search engine copywriting is all about re-jigging the content on your website so it becomes more appealing to the reader/customer but also is able to be searched and retrieved [Click Title to read more...]