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| Home > Ideapro's SEO Services > Do-It-Yourself SEO Tips > Search Engine Friendly Web Design Rules > Back Links & SEO > SEO Success Story |
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Search Engine Optimization: Do It Yourself How To's
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If you can glance over your page from top to bottom and instantly know precisely what it is about, then you've succeeded. Your readers will understand and so will the search engines. This is not difficult. You've heard the old K.I.S.S. proverb: "Keep it simple, stupid!" Well, the K.I.S.S. rule certainly applies to building successful self-promoting web pages.
Rules for Optimizing Your Web Pages
Follow these rules to optimize your pages around a particular subject, so that search engines and visitors can understand what your page is about:
Contents of your home page index.html file:
<html>
<Title>Super Slim Weight Loss Diet Plan</Title>
This is what will show up in the top margin of the actual window of a visitor's browser when they open your page. It is also what the search engines show for the link to click to get to your page, when they list your site in search results after a user does a search.
WARNING -- Don't add the URL of your web site to the end or beginning of this title tag like you may see others do. Think about it. This is a completely useless addition to your title. People don't care about your URL. They are not going to type it into the engines, they are going to click on the title and go directly to your site. Also, the URL is in fact listed in the search engine's listing, whenever they show your site in their search results. They show the title (to click on), then a short description of the contents of the page (which usually comes from the actual page's body contents, but sometimes the meta description tag). Then underneath that they show the URL of the page in fine print, which is never clickable.
<META Name="DESCRIPTION" Content="Super Slim Diet Plan for weight loss healthy eating: The Super Slim Diet Recipes Book, Super Slim Diet Motivational CD and the free Super Slim Diet Newsletter. Read weight loss research and dieting success stores.">
Since this decription is 35 words long, it will usually be chopped down or truncated by many search engines. Others may not even use it, or may show just the middle or part of it, depending on the searching user's actual search terms they wanted to find. Make it short but punchy, and put in two or three of your most important keyword phrases near the front. Make it read properly, since this will actually show up in search engine listings and needs to be understood by real potential visitors.
<META Name="KEYWORDS" Content="slim,diet plan,weight loss,overweight,losing weight,obesity,fat loss,diet program,motivational diet cd,diet recipes,diet book,diet newsletter,deit,waight">
This keyword tag list is 14 phrases long. The actual number of keywords you use will depend on your site. If you use too many, they will not be counted as very important by some search engines. Other engines may reject them entirely if too many are used. A few search engines, such as Google, don't even look at keyword meta tags and don't use them to develop page rankings for search result display pages. We suggest you make the list contain about 10-20 phrases, and not more than 1,000 characters or letters in total, including the commas in the letter count. Be sure to put the most important phrases in front and the least important at the rear.
WARNING -- Do NOT add extra keywords to your keyword phrase list trying to artificially "pump up" or inflate your listing popularity. Use only words that actually relate to the contents of this particular page, not just some popular words that are designed merely to increase hits. If you add words or phrases to this list that are not related to your page contents, you can be downrated, de-listed, or even permanently banned by a search engine. These kinds of phrases will not help you and they can do permanent damage to your search engine popularity.
</head>
Now we've ended the page head area, and we're now typing the main contents of the page that will be visible to human beings inside their browser window when they visit our site. We will create a main page heading, called the H1 tag, then sub-headings called H2 tags, then sub-paragraphs for each of these headings. This area will contain links to each of our future pages that will specialize on presenting specific contents relating to the goals of our site. We'll have
Most main page H1 headings are centered as shown below. If you want yours left justified, simply remove the "align=center" part of the tag shown. Here is the way you enter a centered main H1 tag for our diet site:
<H1 align=center>Super Slim Weight Loss Diet Plan</H1>
Notice that this H1 tag perfectly matches the title tag shown above. And notice that they both include our important keyword search phrases "weight loss" and "diet plan", with the what we think is the most important phrase earlier in the word order. Also notice that we DID NOT include our URL or company name in either of these tags. That is important. People are not searching for our company. They are searching for what our company does or sells. If in fact they DO search for our company, any search engine these days will do a good job of showing them our site at the top of a listing. However, these people already know about us. We are usually not aiming at them. If they want to find us that way, they won't have a problem. The search engine will take them right to our front page, without us wasting valuable keywords in our duplicated URL listing or repeated company name in headings and page title tags. Don't do it.
<head>
This needs to use your main keywords (discussed later), with the most important toward the front of the tag, and less important toward the end. Note that we've add the popular keyword phrase "weight loss" to the title, near the front. Be absolutely sure that this tag is 100% unique for each and every page in your web site. If you copy and paste this tag into every page, you will end up losing the web site promotion game. Game over. All your pages will be ranked the same, and that rank won't be good. When you write different and appropriate title tags for each page in your site, then the search engines will rank them differently, and you will get more traffic. The title tag looks like this:
<body>
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