Google has sent emails inviting many online marketers and webmaster experts to attend a special meeting to be held in the San Francisco Metropolitan of Modern Art on Wednesday, September 8, 2010. Google says this meeting “can’t be missed”. Various web invitees are making informed guesses about the content or subject of the meeting. In past meetings announced in similar emails, Google usually announced some new technology in the meeting, and chose the venue or location of the meeting to match the theme of the new technology. Since this meeting is to be held in a museum of art, the common conjecture is that the technology must be related to artwork, images, and perhaps video. The email sent to invitees read: We invite you to join us on Wednesday, September 8, to share our latest technological innovation and to get an inside look at the evolution of Google search. Speakers [Click Title to read more...]

Page Loading Speed Now Affects Your Search Result Postions For about 2 years or more, Google has been toying with the idea of reducing the SERP or Search Engine Results Positions for pages which take too long to load. Well over a year ago, Google-watchers have been noticing that well known speakers from Google were mentioning page loading issues more and more often in their speeches to website design and marketing conferences. So, the warnings were out there for us all to notice. Finally this April they lowered the boom. Suddenly new, much-lower SERPs for main keywords began to show up for millions of previously successful web marketing sites around the world. Sites which had been highly ranked — often in the top 5 positions — for popular keyword searches of only 2 or 3 words were slapped and slapped hard by Google’s new enforcement of page-loading time rules. Content, [Click Title to read more...]

In early December 2009, Google changed everything. Matt Cutts described the new Google Search Event, or the Future briefly on his Googler blog. A meeting was held for interested parties (that should have been everyone on Earth) in Mountain View, California. Several Google employees spoke their way through slide shows which outlined the way Google is changing. And, that changing will affect, well… everything. Simply everything. As we write this and as you are reading it only minutes, hours, days or weeks later, a silent explosion is taking place all around the world. Perhaps we should call it an implosion. Information, together with the way we access it and communicate with each other about it, is changing. Only a few years ago, Google didn’t exist.  A few years before that, today’s all present Internet didn’t exist. Now we are on the edge of an even bigger change. Today’s Internet involves mainly [Click Title to read more...]

Executive Summary — The new Google Caffeine search technology dramatically improves the speed and depth of their search system, without decreasing its timeliness or accuracy for specific keyword phrases. The new technology appears more reliant on exact keyword phrase presence in the title tags and on-page contents. And the position of the exact phrase in the title and on-page text appears more important than ever. Various other SEO factors such as number and pagerank of inbound backlinks and in-site architecture such as internal linking, categories and so on do not seem as important in the new Caffeine search technology as they once were. As a result of these changes, the first 3 positions on most keyword search result pages or SERPs do not appear to change significantly. However, we can expect positions #4 through #10 to dramatically change as Caffeine is rolled out in early 2010 across all of Google’s [Click Title to read more...]

Back on the 10th of August, 2009, Google announced that they were declassifying and launching a public test of their new website search technology, called “Google Caffeine.” In November, they closed the Caffeine test site and announced that it would now be continued on just one of their many data centers until sometime after the first of the year 2010. They advised that the rollout of the new Caffeine search algorithm would be slowly extended in early 2010 until all their data centers were converted to the new technology. The above video was originally published on WebProNews.com. Google did not release the actual IP address of this single Caffeine data center, but webmasters have devoted themselves to experimenting with all the known IP addresses of Google search data centers, until they discovered a good candidate website at http://209.85.225.103/. You can test your main search term keyword phrases there and see [Click Title to read more...]

Today and yesterday you may have noticed all new Google Pagerank listings for your web-sites. Many sites are reporting changes up or down one point, and a few are reporting larger shifts in their page rank. IdeaPro.com has improved from 3/10 to 4/10. The last Google Pagerank Update happened on or around July 26th. So, we’ve had just over two months since their last shift in page ranks across all 100 or so of the Google data centers around the world. Understand that these new ranks will perculate around the world from system to system. It may take a few days for your own local version of Google to show the new ranks. This new ranking, will effect the relative positions of your site(s) for keyword searchs that you are concerned about, and will therefore significantly increase or decrease the traffic you get from Google, which is usually the majority [Click Title to read more...]

If you keep track of your own and competing site’s popularity by looking at the Google Pagerank in the Google Toolbar (the little green bar), then you may notice that many sites’ pageranks are being changed. Googler Matt Cutts has stated that this update should be completely done in a “few days.” He also mentioned that some sites which had been penalized previously were being re-instated with this update. What that means exactly is not clear. You should watch your own sites and the ranking of other sites you use regularly to see if their visual pagerank has changed. The results will be interesting. Note that we are adjusting the rankings of the INDEX sites we list below, as we note changes. Check back in a few days for the complete list. We can already see a trend that many Pagerank 6 sites have de-ranked by one ranking, to a [Click Title to read more...]

It happened on June 19th — You probably missed out on well over an hour of answers to questions from users like me and you in the Google Webmaster Central forum. Techs responded on everything from how many cats they owned to all sorts of technical and SEO type issues. Barry Schwartz from SERoundtable.com has a very complete post describing the event. He was kind enough to record the audio (yes, it was live via audio) and has a full transcript in text for those of us who would like to actually READ the back-and-forth. We own thanks to Barry and SERoundtable.com for his/their hard work in recording this for us, and hosting the audio downloads (never easy on a server). You may want to make his site a regular stop on your daily surfing schedule. The audio is in MP3 format, which means almost anyone can play it right [Click Title to read more...]

Google knows an astounding amount of information about the world’s sites. Now they are beginning to share that knowledge with companies who buy advertising online for their clients. These advertising agents or media buyers will be able to learn a significant amount of data about their prospective hosts for banners, Adwords text links, and so on. The new service is limited to a small group of ad buyers and their reps. But you can apply for an invitation if you want. Of course there is no guarantee that they’ll let you into the group.

USA Today June 22, 2008 — The current issue features an interview of Matt Cutts, the famous Google engineer who runs their anti-spam web page monitoring crew. This is the #1 guy in the world to go to when it comes to “what NOT to do” in marketing, designing or optimizing your web pages. Of course, after you subtract the “whatnots” you have a nice list of the “what todos” in designing the legal, Google approved way. The interview was done in person at Google by Jefferson Graham, a well known USA Today tech-writer. Here are the 6 most-important LEGAL web-site optimization tips that Jefferson Graham pulled out of Matt Cutts: (1) Include the most popular phrases that people would probably type-in to the Google search bar somewhere on your page. Yes, people often forget this. Sad, but true. Matt tells of attending a user conference recently where a web-site [Click Title to read more...]