Advertising Doesn’t Work – We Do!

Friday, May 23rd, 2008

How should you spend your web marketing time and your limited internet web-site promotion budget? After decades managing millions of dollars in advertising budgets, I’ve learned some lessons that directly apply to today’s eCommerce web-site owner. Years ago I owned an advertising agency in a small market in the hinterlands. There was a graphics room for the artist and photo shoots, an audio recording room, a reception area where clients could wait — God bless them! – and my own ‘executive office’ with a window overlooking a lovely parking lot where I had my own reserved slot… But, I digress. There was little that distinguished my ad agency suite from hundreds of other offices around town, except for one little thing… It had one feature that made it VERY distinctive, and probably one-in-a-million in the world of ad agency offices, from coast to coast. You didn’t see this little feature until [Click Title to read more...]

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K.I.S.S. Rules for Maximizing Free Traffic from Search Engines Like Google

Thursday, May 22nd, 2008

KISS (Keep It Simple, Stupid). Hey, I’m only quoting, no invective intended. But, we should all remind ourselves that we are less bright, when we complexify what would otherwise be simple. If we’re trying to build an online web business, or perhaps a home business that runs on the web, we’re likely running on a limited budget. We need to get the most for our time. Acquire more free web traffic, per hour of marketing effort. Simple Web Marketing Rules The simple fact is that following only a few simple rules will generate more unique visitors than any other way to spend our time (or money). You don’t need fancy and complicated tricks and techniques. Build a good web page. Google and your visitors will love it. Prime the pump with a few press releases, articles, internal links and basic good page-design-html rules. The water (visitor traffic) will flow… freely. [Click Title to read more...]

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