Quantcast.com Improves Your Web-Site Traffic Metrics

Tuesday, June 24th, 2008

For some while now, about 2 years or so, there’s been a new resource for web marketeers and ad agencies alike: Quantcast.com. Quantcast shows two kinds of site traffic measurements: Estimated traffic Metered traffic from cookies They also provide an amazing amount of demographics on the real or estimated economics, ages, sex, family status, income, educational level, and so on of the site’s visitors. To see an example, visit their page for one of our own health related sites — Level1Diet.com. You’ll notice that they link you to dozens of ‘similar sites’ that have a similar audience profile by demographics, psychographics, etc. This is remarkable information. You won’t find such detailed visitor profile info on any public advertising metrics site. In fact until recently, you would have had to pay online data and marketing research companies thousands of dollars just to get access to similar data. This ‘free access’ is [Click Title to read more...]

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Creativity: The Dr. Jekyll and Mr. Hyde of Web Marketing

Friday, May 23rd, 2008

There’s a common belief that being ‘creative’ is the way to be successful in the world of hype. Many advertising campaigns are judged as being successful if they are simply the most creative. Awards are given out for the most creative campaigns by the big marketing and advertising organizations. The Addy, the Cleo, and so on. But, who gives out an award for the ad campaign that actually sells the most products? Huh? Hey, why mention SALES at a time like this, and ruin the romance of the moment. Creativity — that’s what we’re after. Thousands of artists, performers, radio jocks, DJ’s, actors, models and impressarios occupy the CEO or President’s desks at thousands of ad businesses across the country — all of them calling themselves “advertising agencies”. You can tell they are an advertising agency because that is the way they list themselves in the Yellow Pages. “Get yourself [Click Title to read more...]

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How to Get Good Quality Back Links and Increase Your Link Popularity and Page Rank – Fast and Free!

Thursday, July 13th, 2006

Once you have a good website that’s “ready for search engines”, the most important way to increase the traffic and pagerank of your site is to increase the number and the quality of the back links to your site. (If you don’t know how to build a good “search engine ready” website, read our report: “How to design search engine friendly web pages“.) Since you don’t control exactly HOW distant sites that you don’t own actually link back to you, and you can’t dictate exactly how MANY of them do the back linking nor how POPULAR those sites are, then why bother with mentioning backlinks? Well, because you CAN control how many sites link back to you, at least to some extent. Here are some ways to do get good quality backlinks, from most important to least important: Issue press releases about your site Join discussion forums, support and professional [Click Title to read more...]

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