IdeaPro.com

If you keep track of your own and competing site’s popularity by looking at the Google Pagerank in the Google Toolbar (the little green bar), then you may notice that many sites’ pageranks are being changed. Googler Matt Cutts has stated that this update should be completely done in a “few days.” He also mentioned that some sites which had been penalized previously were being re-instated with this update. What that means exactly is not clear. You should watch your own sites and the ranking of other sites you use regularly to see if their visual pagerank has changed. The results will be interesting.

Note that we are adjusting the rankings of the INDEX sites we list below, as we note changes. Check back in a few days for the complete list. We can already see a trend that many Pagerank 6 sites have de-ranked by one ranking, to a PR-5 and sometimes even a PR-4. Many of the lower ranked sites do not seem to have changed yet. However, this may be an early trend, as Google works its way down its internal list of sites to change ranks on. Until the results stabilize at the final level, expect to see some sites’ rankings decrease, increase and even go both up and down again. That’s why it’s called the “Google Dance.” Watch the changes at real time here!

Filed under: Google Toolbar Pagerank by IdeaPro - 1 Comment →

We say this is “guaranteed”. Okay, maybe we should have said “probable” or “likely”. After all, the only things in life that are guaranteed are death and taxes, right? But, this is, according to Google marketing experts or engineers like Matt Cutts and others, the right way to promote your new site and give it the best chance to get a good page ranking. (Matt didn’t specifically endorse my recommendations below, but these are the KINDS OF THINGS he has said in the past, less a detail here and there.)

So, you’ve just established a brand new shiny web-site. Chances are that after a month or two, it got a nice Pagerank from Google. Boy were you pleased, right?

Then something terrible happened… the page-rank it used to have suddenly disappeared or dropped down a notch or two. What happened?

Assuming that you’ve not done anything wrong or nasty, there is a good chance that what you’re seeing is all very natural.

Here’s what happened, and more important — what you can do to fix it!

Google often gives a new site a “first look rating” that’s pretty high… sometimes a PR-4 or 5, which seems outstanding. This is based on a couple things…

1. What the site’s first page has on it, the “contents” or “about-ness” of the page
2. What the overalll structure of the domain underneath the front page is like

These two factors only consider what the contents and structure of the ON PAGE elements are like. If everything is pretty good, your new site will get a “first look” rating that reflects Google’s estimate of what the site MIGHT deserve, based on some mathematical algorithm that we’re not party too, naturally, compared to other sites which were similarly-well (or not well, as the case may be) and those sites’ keyword relevancy outlines.

Ahem.

What that means is, a first look rating is basically worthless, or nearly so.

As you’ve read above, the REAL and more-or-less permanent (nothing is permanent these days) Page-rank will be based on a very complicated list of factors, probably only 40% of which have anything at all to do with what is actually ON YOUR PAGE. In fact, this figure may even be lower, considering the big changes in Google’s ranking system last October and again in December, March, etc.

RECOMMENDATIONS FOR “ON SITE” CHANGES

Your site probably looks okay, from what I could see in the code on the pages… looking at the source itself. I do have a couple of recommendations that apply to most new sites:

1) Remove any links to off-site page in your footers, site-wide. Move them to a credits page or about us page. Do not show them on every page. You don’t need those silly W3C buttons, page counters and other credits and links that amateurs often put at the bottom of their pages. Even “credibility logos” are probably a bad idea. Move them to the About Us page — anywhere but at the bottom of every page on your site. They create duplicated content and make it look like you’re selling links — which is a no-no.

2) Religiously apply a rel=”external nofollow” label inside EVERY external link that points off your site. Do this on every page. This tells Google that you are not selling links, which they are very sensitive about these days. Your links will end up looking like this…

<a href=”http://www.somesite.com/” rel=”external nofollow”>Some Site or Keyword Here</a>

You can also put a target=”_blank” label inside the tags, which tells the user’s browser to open the linked site’s page in a new window. Optional.

IncredibleHelp, a moderator at WebProWorld.com suggests that I’ve gone too far with this instruction. After investigating around the web, I think his remark that I’ve gone too far is most likely correct. So, we might want to apply the NOFOLLOW tags merely to external sites that we don’t trust. — Thanks, Incredible!

QUICK STEPS TO ENSURE YOU GET RE-RANKED

You need to build quality back-links pointing to your new site. These can be accomplished quickly and will cost you absolutely nothing. Depending on how well and how quickly you can write some new articles, this should only take you a couple of hours, from start to finish.

What you’re going to do is create 3 high quality back-links from 3 new free blogs, plus you’re going to write 2 free press releases or articles on highly ranked free press release or article sites.

CREATING THE FREE BLOGS

These are the 3 most popular free blogging systems:

1. Blogger.com — Pagerank: 10? (Google owns it!)
2. WordPress.com — Pagerank: 9
3. LiveJournal.com — Pagerank: 8

On each one of those, you will create a new account/blog.

1) Name the blog something related to your site, one of your main keyword phrases.

2) On each of these blogs, write one nice long article or “post” about your main topic related to your NEW or TARGET site. Do NOT write about the target site itself, nor any product you may be selling. Write these posts about the details of (your new site main keywords or topic), details about how to do things, the history of the craft, where to find good (your topic here), how to use (your topic), etc. Write about some related to your new target site, but avoid repeating stuff that’s already on that site. Do NOT duplicate something from any other site on the web, especially your own site. Make it completely, 100% original content. Organize the structure of the post nicely with a headline, sub-headings and topical paragraphs that reflect the keyword phrases (3 or 4 of them) that are similar to those of your main site. Make these posts at least 500 words. Longer is better. Remember NOT to duplicated phrases, sentences, headlines or anything between any of these new blogs and your main target site.

3) Near the top of your new article-post on each of these blogs, insert a link around the number-1 most important keyword phrase that your main site is about. Make this link point directly at the front page of your site, and do NOT “nofollow” this link. Be sure this link is in the first paragraph at the top of the page or post. Put it INSIDE the paragraph, not above or below it. Make sure that this link is surrounded by related “good content”. Do not put any other links on this post that point to any other site. Only one link, and it points to your target main site. Near the top of the post. In a well constructed paragraph. Check this post/article over carefully to ensure that it is spelled properly and uses excellent grammar. That’s important to Google.

4) Save that post and “publish” it so that it is available to the world.

If you’ve done this well on the 3 free blog sites above, these 3 posts will earn you some nice rating value from Google. You don’t need to “publicize” these blogs. They do that automatically, all by themselves. Blog technology magically notifies the world about each post you make in seconds.

There is only one more thing to do…

WRITE TWO PRESS RELEASES ABOUT YOUR MAIN SITE

Now you can write about your main site itself. Here’s the way we’re going to make these press releases “news worthy”. We’re going to debunk an idea or thought that people may have about your industry.

What does “debunking” mean?

To debunk is to take something that is commonly thought about a topic, and to prove conclusively that this thinking is NOT TRUE.

By doing this, you will guarantee that your press releases get accepted by the free press release sites, and that they will ultimately be READ by readers over the months and years to come!

Another thing, debunking is a negative. Readers and editors alike will find it irresistible. They get sick and tired of all the “positive” junk that is all over the web — fake press releases that are filled with repetitive claims about how wonderful something is. Debunking works!

In your press release you are going to quote yourself as the owner of your targeted main site as an “expert” in the field. You will say whatever needs to be said to disprove the common misconception that you are debunking. At the top and bottom of your press release, you will refer people to your main site, where they can find more information.

You will write these two press releases in a way that the most important stuff is near the top, and less important stuff is nearer the bottom. Mention your target site 2 or 3 times without links. Put a link somewhere near the top (if they allow it). Otherwise, they will give you one single link at the bottom as the “contact” person for the press release.

Here is a pretty-good list of well-ranked “free press release” sites. Most will try to sell you a wider distribution for $30 or more. Don’t do it. Just use their free distribution. You will have to sign up and give them your email address and site name, etc. Do it. Then submit the press releases you’ve written.

Here is high-to-low-Pagerank sorted list of some great “free press release” web-sites to try… it’s fairly current (as of this writing), but some sites may have gone “pay only” instead of “free”, by the time you read this article. Check them out. I recommend as “first bets” these — PRWeb.com (PR-7), NewswireToday.com (PR-6), PR.com (PR-6), PRLeap.com (PR-6), PRLog.com (PR-6) and finally PressBox.co.uk (PR-6). There is no limit to how many you can submit to, but those are great places to start. We recommend writing an all-new press release for each site, since it’s not nice to create duplicated content on the Internet, right? Here is the full list:

Pageranks were accurate on June 30, 2008:

1. PRWeb.com - PR 7
2. NewswireToday.com - PR 6
3. PR.com - PR 6
4. PRLeap.com - PR 6
5. PRlog.com - PR 6
6. PressBox.co.uk - PR 6
7. 1888PressRelease.com - PR 5
8. ClickPress.com - PR 5
9. eCommWire.com - PR 5
10. Free-News-Release.com - PR 5
11. Free-Press-Release.com - PR 5
12. Free-Press-Release-Center.info - PR 5
13. IndiaPRWire.com - PR 5
14. PRFree.com - PR 5
15. PRzoom.com - PR 5
16. PressAbout.com - PR 5
17. PressReleasePoint.com - PR 5
18. TheOpenPress.com - PR 5
19. AddPR.com - PR 4
20. FreePressReleases.co.uk - PR 4
21. i-Newswire.com - PR 4
22. MediaSyndicate.com - PR 4
23. PR9.net - PR 4
24. PR-Inside.com - PR 4
25. PRCompass.com - PR 4
26. PRurgent.com - PR 4
27. PressMethod.com - PR 4
28. Yudkin.com - PR 4
29. 24-7 Press Release - PR 3
30. BizEurope.com - PR 3
31. FreePressIndex.com - PR 3
32. MyFreePR.com - PR 3
33. PressRelease.com - PR 1
34. Express-Press-Release.com - PR n/a
35. FreePressRelease.co.cc - PR n/a
36. PageRelease.com - PR n/a
37. PressFlow.co.uk - PR n/a
38. TechPRSpider.com - PR n/a

Just pick 2 or 3 of these outfits that appeal to you. Visit their own front or home pages to see which of them is the highest page-ranked by Google at the moment. Of course this changes from time to time. So be sure to check. Give your best written press release to the highest ranked site.

Wait a few days. They usually publish your press release 2-3 days after it is submitted.

A few hours spent now the way I’ve outlined here will pay off big dividends in the months and years to come.

And, you have violated no “Google Rules”. Everything is white hat. Just do the steps, and wait. It does take time. How long? Well, maybe only a few weeks, but usually several months.

Good luck and happy promoting!

A first-edition, somewhat less detailed version of this post was created as one of my comments on WebProWorld.com. That site is a great web marketing resource for newbies and experts alike.

Filed under: Backlinks by IdeaPro - 3 Comments →

Recently there has been a great deal of interest in this issue. Can a webmaster get by with making a change to an existing and successfully pageranked web page?

Question is: Why would you want to do that. Answers vary from –

1. Our core business has changed, so we want to change our site’s name and headings on the front and many of the inside pages.
2. We didn’t think the title or headings through when we wrote them. Now we think adding a new word or phrase might do even better than the current content is.
3. Our competition is using a more popular keyword and ranks well. We’d like like to try that one.

Let’s consider each of these:

If Your Core Business Has Changed

Why not just create and promote a new web-site? Domain names are cheap at GoDaddy.com or their resellers — about $9.00 each for the dot-coms. Only takes a few minutes to buy one and install Wordpress or similar content management software, like Joomla or perhaps Druple.

Why go to all this trouble? Because changing the TITLE or H1, H2 tags on an existing web page will create a “virtually new” page anyway for Google, Yahoo and MSN and the other crawlers. From their point of view, the site is now “about” something different. Your title and h1-h2 tags plus the first few hundred words of text inside the page, and the keywords of linked phrases pointing INTO the page from the outside, are the main determinants of what your page is ABOUT from the point of view of the crawlers.

If the page becomes “about” something different, then you’ll lose the old traffic. Plus the exterior or extrernal backlinks pointing into the old “about-ness” are now worthless. They are relevant to the new page, or at least not AS relevant.

So, your existing page rank will decrease for your old targeted keywords. And, any existing organic traffic you get from those keywords will decrease too.

However, if you don’t care about people coming into your new site anyway, because you are now selling hot dogs and used to be selling ice cream, then why not go ahead and change the title? A drop in irrelevant traffic shouldn’t hurt.

Filed under: SEO Search Engine Optimization by IdeaPro - No Comments →

Life — and web-site promotion and web marketing — is like baseball. Let me explain…

When you knock-in a run with a pop-up fly, everyone cheers. You’re the hero of the … hour? No. The minute.

Until the next time someone else knocks-in a run. Then he is the hero of the minute.

But, when you hit a home-run with bases loaded, you’re the hero of the hour, and the game (usually). And when that game is the final game of a 7-game playoff or series, you’re the hero of the Season! And, when that Season is itself memorable due to a convergence of great games, great players, and close calls… you’re the hero of a LIFETIME… and you get into the Hall of Fame!

Now, why is that relevant?

Because when we ask these questions about popularity, the issue of popularity ALWAYS is related to timeliness. You can’t answer the question without reference to the time frame. So, in the web and life, like in baseball, your popularity will always be related to:

1. How long a period you are examining — a few minutes, an hour, a day, a week, a month or a year, etc.
2. What else is or was going on in this period — look around you and see if what you are/were doing makes you a stand-out player in this time frame

Strategically, the decision you have to make is this: Do I want to try to make hundreds or thousands of plays of the minute or hour, so that I can continuously be on top of whatever is happening? Or, do I want to make only a few “plays of a lifetime” that will garner rewards (in traffic and hopefully income) for years to come?

Personally, I use a mix of both.

However, as the years roll by, I’m leaning more and more toward the second goal; I see the value of building major pages that yield traffic and accumulate ‘trust’ or ranking for years and years. Thank heaven I do have a few hundred of those pages. They are the big players in whatever success I have from day to day.

So, if you can write, if you can manage a writing team creating WONDERFUL CONTENT, then do it. Don’t waste time trying to be only the player of the minute by knocking-in a few runs here and there. People who do that, even for twenty years are always forgotten players. The players who make dramatic achievements — the MOST homeruns, the MOST of almost anything — are remembered. For a long time.

How long you are ‘remembered’ in the game of web marketing and page popularity depends on whatever else is happening. That you can’t control, the whatever else. But you can control what you do.

Aim for the Cheap Seats

PS: The cheapest seats are at the top of the bleachers. Aiming at them CAN put you in the history books. Aiming lower will GUARANTEE that you never get a mention above the footnotes at the back of the books.

Work like you’re playing in the final game of the World Series. Because, on the web, you are.

Filed under: Internet Marketing by IdeaPro - 2 Comments →

By Contributor Steve Hetrick of DataWebPro.com

I just found a post over at the Anthony Blake Forum containing a list of 100 PR8 through 3 directories that will allow one-way links. Visit my blog to grab the list and a lot more web marketing information — http://datawebpro.com/news.

If you are interested in outsourcing the posting I have staff available here that will create accounts and post 100 links back to 1-5 blogs or sites of your choice for $97.00.

Click here if you want to outsource the postings or grab the list below and have at it yourself. http://www.datawebpro.com/host/order.php?step=2&pid=45

Updated pageranks — July 6, 2008

DMOZ - (8)

Jayde - (6) Oooops! Now only a (4)
My Green Corner - (6)
The Living Link - (3) Was a 6, you missed out…
Can Links - (5)
Search Sight - (5)

Free Website Directory - (5)
Miri Black - (5)
Niche Listings - (6) was a 5, it’s moving up!
Esearch Research - (6) may be broken
Master Moz Directory - (5)

Domaining - (3)
Londovor - (6)
The Shoppings - (6)
Ldmstudio Directory - (5)
Directory Dice - (2)

SEO Court - (4)
Publimix Directory - (0)
Arakne Links - (4)
Dir Submission - (0)
Websites Promo Directory - (4)

Environment Page Directory - (3)
Directory Vault - (2)
Little Web Directory - (4)
Directory 365 - (0)
123 Hit Links - (2)

A List Sites - (2)
Sam’s Directory - (2)
Creative Agency - (4)
Prolink Directory - (2)
All Link Directory - (4)

Zunch Directory - (4)
One Mission - (4)
Wiki Web - (4)
Xakami Directory - (4)
Anaximander Directory - (4)

Invo Website Link Collection - (4)
Making Money Library - (2)
474 Directory - (3)
Name Directory - (4)
YHAY Directory - (4)

Ask Bee Directory - (4)
Monster Directory - (4)
Spongy Web Directory - (4)
PakAd Trader - (4)
Treshella - (4)

Dream Submitting Directory - (4)
Exo Spy Directory - (4)
Nick’s Year Directory - (4)
Name Directory - (4)
Playground-3 Directory - (4)

Seek Ways Directory - (4)
Adora Directory - (4)
New Web Directory - (4)
Effective Project - (4)
MXDU Directory - (4)

SEO Web Directory (4)
Web Directory (3)
Mergi Directory (3)
Ezweb Tools Directory (3)
King Of The Web (3)

Ilushkin Directory (3)
Infignos Directory (3)
Directory Storm (3)
Directory Link (3)
Skype Media (3)

Directory Global (3)
99 Kat Directory (3)
Red Lava Directory (3)
Link Directory (3)
Promoe Lab Directory (3)

The Help Line (3)
Ipsarion Weblinks (3)
Link Directory (3)
Lite Directory (3)
Midsussex Directory (3)

Yet Another Directory (3)
Business Directory (3)
SEO Executive Directory (3)
NC Directory (3)
Trade In Directory (3)

Rank Back Links (3)
K-Links Directory (3)
Directory Mania (3)
Links Premium (3)
100 Best Online (3)

Web Linker Directory (3)
All Sites Sorted (3)
Link Add URL (3)
Elite Web Directory (3)
Web Calibration (3)

Top Dot Directory (3)
Free Web Directory (3)
Back Link Directory (3)
Gray Directory (3)
All URLs Directory (3)

One Big Index (3)
Clarib Web Directory (3)
Site Directory (3)
Link Book Directory (3)

Filed under: Backlinks by datawebpro - 1 Comment →

Level1Diet.com

In February of 2006, we created Level1Diet.com. The Level1Diet.com website is a support web site for people who are trying to lose weight and reduce problems with low-level chronic inflammation and insulin resistance. Those health problems are known to be associated with heart disease, cancer, stroke, diabetes, and many other major diseases.Despite the heavy competition in the diet and weight loss field, Level1diet.com is consistently ranked highly by leading search engines. On many keyword searches, Level1diet.com beats hundreds of thousands, even millions of web site competitors, including famous brand names and well established international corporations and even government health sites. See the “Keyword Successes” below.

The Level1Diet.com web pages were launched in February, 2006. Within 6 weeks of the finalization of the pages, the site had been rated as a Pagerank or PR of 5/10 by Google. As of June, 2006, it still has that high page ranking of 5.

As of July 2nd, 2006, here are some of the successful page listings for Level1diet.com:

• Google shows a 5/10 Pagerank for “Level1diet.com”
• Google lists 614 sites that contain the term “Level1diet.com”
• Google lists 346 pages inside the site “Level1diet.com”
• Google lists 8 pages that link to the site “Level1diet.com”
• Google lists 30 pages that are similar to “Level1diet.com”
• Yahoo lists 700 pages that contain the term “Level1diet.com”
• Yahoo lists 1310 sites that link to the site “Level1diet.com”
• Yahoo lists 683 pages inside the site “Level1diet.com”
• MSN lists 770 sites that link to the site “Level1diet.com”
• MSN lists 131 pages that contain the term “Level1diet.com”
• AOL lists 19 pages that contain the term “Level1diet.com”

Keyword Successes

Here are some of the rankings and particular details about popular keywords targeted for the weight loss and diet health support web site:

• “anti-inflammation supplements” - #1 of 1,350,000 sites in Yahoo
• “anti-inflammation food list” - #1 of 24,300 sites in Google
• “anti-inflammation food list” - #1 of 3,381 sites in MSN
• “anti-inflammation food list” - #2 of 676,000 sites in Yahoo
• “supplements for anti-inflammation” - #4 of 1,310,000 sites in Yahoo
• “weight loss foods to eat” - #51 of 6,120,000 sites in Yahoo
• “weight loss foods to avoid” - #9 of 3,100,000 sites in Yahoo
• “anti-inflammatory food list” - #5 of 1,320,000 sites in Google
• “anti-inflammatory food list” - #81 of 1,220,000 sites in Yahoo
• “anti-inflammation foods to avoid” - #1 of 833 sites in Google
• “anti-inflammation foods to avoid” - #3 of 415,000 sites in Yahoo
• “anti-inflammation foods to avoid” - #2 of 1,441 sites in MSN
• “anti-inflammation diet” - #7 of 9,190 sites at MSN
• “anti-inflammation diet” - #23 of 1,640,000 at Yahoo
• “anti-inflammation diet” - #260 of 60,300 at Google

Other search successes include:

• miracle drink + cancer treatment - #2 at google
• which natural food supplement should be kept refrigerated but should not be frozen - #2 at google
• acai fruit berry benefits - #6 at google
• overcoming inflammation - #7 at google
• obesity inflammation epa - #2 at google
• what kinds of food are good for stomach disorders - #2 at google
• foods to avoid for diabetes - 17 at google

So far, Level1diet.com has never spent a single penny on “pay per click” web promotion. Every visitor has discovered the site from free online promotional efforts. We have used free press releases, linking from friends’ sites, and SEO optimized web pages. The search engines have done the rest for us.

Filed under: SEO Success Stories by IdeaPro - 3 Comments →