IdeaPro.com

Google knows an astounding amount of information about the world’s sites. Now they are beginning to share that knowledge with companies who buy advertising online for their clients.

These advertising agents or media buyers will be able to learn a significant amount of data about their prospective hosts for banners, Adwords text links, and so on. The new service is limited to a small group of ad buyers and their reps. But you can apply for an invitation if you want.

Of course there is no guarantee that they’ll let you into the group.

If you’ve been studying dozens of ‘Search Engine Optimization’ techniques and applying them to your web pages, chances are that you are over-doing it.

Like a lot of things on the web, what is true today was not true a few months or years ago. Have you been building web-sites for 2, 3 or more years? If you learned how to optimize your pages for highest rankings in Google, Yahoo, MSN, AOL, ASK and so on, chances are you learned your craft a bit too well. The web-marketing world has evolved into a new beast in just the last 2-3 years. The SEO rules have changed.

Read through some of our older posts or pages about how to optimize websites or pages. As recent as 2006, we were telling you to build short 150-350 word, punchy, keyword stuffed pages, using each and every SEO trick conceivable (as long as it was ‘legal’ or ‘white hat’ of course). Today, you want to learn different rules. The number one rule is — don’t over-optimize!

Signs That You’ve Over-Optimized

Here are some of the signs that you’ve over-worked and over-edited your site, pages and html code:

1. Your TITLE TAG perfectly matches your H1 TAG, word for word
2. You have carefully repeated the keyword phrases from the TITLE and H1 TAGS in your H2 subheadings, with exactly the same spelling and word endings
3. You have repeated the exact keyword phrases at least 5, 6, or more times throughout your content
4. You have repeated your TITLE and H1 wording inside the ALT and TITLE TAGS of images — a dead giveaway!
5. Your links to inside-site pages are stuffed with repetitions of your keyword phrases
6. You have also stuffed keywords into off-site links
7. You have virtually no off-site links, even to related content sites
8. Your pages have long lists of similar keywords, all built around a common root that is found in your TITLE/H1 tags
9. You have repeated your main keyword phrases in the actual page name in front of the .htm or .html or .php extension ending, separated by hyphens or dashes, underscores, or perhaps all run together without spaces or dashed of any kind
10. You have created top level domains using your main keywords
11. You have created sub-domains such as ‘keywordphrase.domain.com’
12. You have placed your pages inside directories or folders which are themselves named with keywords, such as — http://keyword2.keyword1.com/keyword3/keyword1-keyword2-keyword3.html’
13. Your pages’ content are usually relatively short, say from 200 to 500 words
14. Every single keyword and phrase in your TITLE and/or H1 tags is featured as the leading or first-word of an H2 sub-heading
15. You have several links on other pages that use the same keywords from your TITLE tag to point into each page

Years ago, these tricks seemed the right way to ensure that your page appeared at the top of search engine search result pages for targeted keyword phrases. But things have changed. And boy-oh-boy have they changed!

How Automatic Search Engine Optimization Changed the Web

What happened is that Google began to notice that millions and millions of pages began to show up around the web with high ‘relevancy scores’ for millions of keywords. The proliferation of SEO businesses and ‘web marketing experts’ began to average-up the relevancy contest. Millions of us began to understand how to write pages and design web-sites that were extremely keyword dense and potentially high-ranked for target phrases. The web itself was evolving into an optimized medium. Search engines’ job of finding out which page was the most relevant for any particular search was getting harder and harder.

To make matters worse, at first dozens, then hundreds, and nowadays thousands of automatic page-optimizing software programs appeared. There were plugins and scripts that worked so well that even an amateur could build truly focused, highly dense keyword stuffed pages.

Even though these simple techniques were innocent enough and ‘white hat’, when they began to spread throughout the web, they ended up producing a world where there were very few stand-outs.

Picture a world where everyone wears a crown of jewels and gold. Which one is the King?

Producing Sites and Pages That Win Today’s New Relevancy SEO Rules

Think of the web the way Google and the other web crawler robots see it. With so many crowns, who is the king for any particular search term? Which site wins the ranking and gets listed in the top-10 search results, or maybe even in the top-5?

What SEO Techniques Work Now?

Here are our best guesses about what seems to be working now, in early 2008:

1. Never repeat exactly the same keywords, in the same order, in your TITLE and H1 tags
2. Use similar words, and words that have different endings of the root keywords in your H2 and H3 sub-headings
3. Make your pages considerably larger. Small pages used to look better to the search engine crawlers, since the old robots could crawl them faster. Also they used to appear more dense for each of the main keywords. These factors have changed. The web as a whole is bigger. You need more content to compete with other pages for each of your keywords. Pages with thousands of words work better in today’s over-optimized, keyword-dense relevancy game. And, the search engines are themselves faster and more efficient. They can handle your bigger, richer, longer pages. Content-content-content. The SE robots are hungry for it!
4. Be sure to point several of your on-site links into each of your pages. Don’t use the same keywords in each link. Make them different, so they appear natural and organic. Put these links inside paragraphs of appropriate content. Avoid long lists of links.
5. Build more keyword-appropriate links to inside pages of your site from other sites that are themselves related by subject matter to your site. Be sure these links are not repeated from site to site. Make each one different, and place them inside of a related-content paragraph if possible.
6. Never build pages that obey ALL of the SEO rules we’ve listed at the top of this article. If your pages look too perfect, they will be considered as artificial, SEO traps. If they do show up in the SERPs (search engine ranking positions), they will be listed near the bottom. This is especially true for short pages, and pages with low on-site internal links and few or no off-site inbound links pointing into them.
7. The ideal page will look like this: A long page with at least 1,000 or more words, several relevant inbound off-site links using different keywords for each link, several internal links also using different keywords located inside relevant content paragraphs, no ‘keyword stuffing’ tricks like keyword filled ALT or TITLE tags inside IMAGE tags, and no more than a couple of the main keywords used in the URL of the page (including page name, folder or directory, sub-domain, and the top level domain). Highly ranked winning pages in today’s web marketing world will be well-written, properly spelled, grammatically correct pages with 100% unique, fresh content.
8. Today’s successful pages with be manually written, not auto-generated garbage.

Follow those rules and you’ll be near the top for your new pages. However, as you may have noticed, that means that you’ll be doing a lot of writing, and rewriting.

Momma never said it would be easy!

You may have heard of the infamous and much-dreaded 950 PENALTY. Some call it a BOTTOM OF SEARCH RESULTS PENALTY.

What is the Goggle 950 Punishment?

This is a penalty, usually only applied to successful websites, that suddenly and without warning pushes all of a site’s pages down below the 950th position for any search result.

Think of that! One day after months or even years of promotional work on your site, all of the Google traffic suddenly goes to the bottom of the 1,000 results that Google will display for any search. Wow.

When you used to come up #1, #5, #20 or anywhere near the top for any particular search, now each and every search anyone in the world does will show up at the last page of the results. Gosh!

What causes this Bottom-of-Results-Pages Google Penalty?

Well, of course Google itself doesn’t say… precisely. But they do give you some very good hints. You are told never to duplicate content — don’t copy other peoples’ pages, their sentences, their exact phraseology, or even lists of links from other sites. Don’t copy period!

Okay, say you don’t copy. However, do you have hundreds of links to affiliate programs on your site? For example, does the site consist largely of page after page of Amazon books and their titles and descriptions? Or, do you sell thousands of eBay products? If you do, you will find that Google will eventually punish you for all this duplicated content. Maybe not today, or not tomorrow, but they will catch up to you.

If the titles and descriptions of products you’re selling are used by other people all over the ‘net, you can be sure that you ARE in fact duplicating other peoples’ content. That’s a no-no, and Google will not report pages with duplicated content near the top of search results.

If this happens to you, how do you get out of the Penalty Box?

Simply remove the offending links, stolen (or borrowed), the copied titles and descriptions, etc. Rewrite them if possible. Remove the duplicated stuff and in a few weeks you’ll see Google auto-magically relist your pages.

Assuming that this happened innocently, and that you never intended to actually copy other sites’ content, you may be surprised when the penalty is applied to you. You may think that it is unfair. However, think of it this way: What is a search engine worth that simply shows lists of thousands of the same pages when someone does a search? If you search for a books sold by Amazon, do you want to see a list of 10,000 pages where you can buy it?

Of course not. So, Google sends those duplicated pages into oblivion.

If you want to sell books from Amazon, you’ll have to find a way to provide unique titles, headings, descriptions, reviews, etc. for each and every book you sell. If you don’t, you’ll end up in the 950 penalty or bottom-of-search-results listings.

Web marketers beware!

Increasing your web site popularity, raising your page hit count, augmenting your unique visitor traffic, and elevating your Google Pagerank is a big job. The job of designing and creating effective web pages that rank highly in search engine result pages is not conceptually difficult.

If you own a simple site with only one or two products or services to promote, you may want to do it yourself (see “How to Design Web Pages to Promote your Own Website, and SEO or Search Engine Optimization Rules”, on the next page).

However if you already own or you are going to build a web site with hundreds or even thousands of products and services to describe and sell online, you have a truly overwhelming job. This kind of page optimization must be done automatically. That’s what we specialize in at IdeaPro.com.

Our automatic search engine opitimization rates are reasonable, starting as low as $500.00 for smaller web stores. We also offer hourly consultations beginning at $125.00 per hour. A small investment now can provide amazing benefits for months and years to come. Contact us by E-mail.

Top Google Pagerank & Highest Search
Engine Results & Page Rank Positions
Highest pagerank position in google and other search engine results pages come from good writing about your web site’s subject, your services and products, from the customer’s or reader’s viewpoint. SEO requires keyword research, excellent planning and simple, clear execution of the web page concept.

12 Years of Experience
IdeaPro.com, established in 1996, is an online eCommerce Marketing company that offers Search Engine Optimization technology, and specializes in producing web stores that automatically promote their full catalog of products or services to online search engines.

We Do the Tough Programming Work
Then You Do the Simple Daily Maintenance
You do not need to know anything more than basic HTML to maintain your online store, once we have re-built it around our new optimization system. We provide easy to use online forms to add new products, delete products, or change prices, etc. New changes are instantly and automatically added into your store and are promoted across the web by our system.

We Follow the Rules
There are no hidden or forbidden ‘tricks’ or spam-like approaches used in our software. We are 100% following the accepted web promotion and search engine optimization techniques, as established by the search engines themselves. The reason it works is that it follows the rules. And, it does so effortlessly and automatically… for every product you offer.

TOP TEN PAGE RANKS - FREE

While nobody can guarantee top ten pagerank at Google or Yahoo, following the search engine’s own rules will help you get the best possible search engine results for popular keyword searches. Top 10 search engine listing are the goal everyone seeks. But, the reason they don’t get to the top of results pages is that they don’t follow the rules… it’s that simple!

How IdeaPro.com SEO Technology Works
Our online stores are uniquely designed to optimize each page presented so that they are easily searchable by robot search engine crawlers. As a result of this automatic optimization technology, your store can be easily found by potential customers who are searching at Google.com, Yahoo.com or any of hundreds of other search engines. Click either of those links to see how our client Americal.com shows up for one of their main product lines, which is “inkjet dvd-r”. (We’ve shown a screenshot image of an actual search done on February 15, 2006 for Google and Yahoo to the right - click on the small images to see the search results obtained in a new window.) Our clients do not pay Yahoo nor Google to have those listings show up “#1 on top” or “nearly on top” in the search engines. As our client, our automatic SEO software does the job every day for them.

Contact Us
Contact us by E-mail.